Cleveland Park Library, 1st Floor, Large Meeting Room 
3310 Connecticut Avenue, NW, Wash., DC 

Purpose: Learn to organize Web site content around the objectives of your viewers. 
 
Audience: Web site editors, content developers, and others involved in the crucial issues related to Web site creation and maintenance. 

Successful Web site developers know their target audience and its needs. Do you? And, do you know how to determine who is looking at your site and give them the content they want? 

During this presentation you'll get ideas and suggestions for creating site content that targets the interests of your readers--whoever they are! 

Speaker:  Merry Bruns, principal of ScienceSites Communications, is an online content strategist, editor, and Web writing trainer. She teaches writing 
and editing for the Web at Georgetown University and the National Press Club. Merry also provides customized in-house training to organizations throughout the world, teaching students how to use the Web to communicate clearly and effectively by focusing on audience and usability. 

Producing and editing Web sites since 1995, Merry Bruns brings a background in traditional communications and journalism to her new media work. She's consulted on content strategy with clients such as the Harvard Medical School, Porter-Novelli Communications, the American Chemical Society, and the U.S. Environmental Protection Agency. Merry's content strategy and Web writing training clients have included Accenture, National Academy of Sciences, the BBC, NASA/Goddard Space Flight Center, Centers for Disease Control, Towers-Perrin, and The World Bank. 

A recognized authority in Web writing and content issues, Merry Bruns also sponsors "Content & Coffee," a quarterly panel discussion and networking event for online editors and writers held at the National Press Club in Washington, DC. 

Location: One-half block south of the Cineplex Odeon Uptown movie theatre on Connecticut Avenue, NW, Washington, DC. (There are many restaurants suitable for pre- or post-meeting gathering/networking/refreshment in the block north of the library.) 

Parking: Very small lot, off Macomb St., to left of library. 

Metrorail--Cleveland Park Station on the Red Line (on Connecticut Avenue, just 1.5 blocks north of meeting site) 

Free and open to all 

Several times a year a smaller group (usually about 8 to 12) goes to Nanny O'Brien's (directly across the street from the library at 3319 Connecticut Avenue, NW, 202-686-9189, open 2 pm Saturday to 2 am Sunday) or another local establishment for continued conversation, networking, and refreshment following the meeting. (Participants pay for their own beverages and food.) 

Join us! 

Results^TM combines customer relationship management (CRM) and business management in one software package. Developed in 1986, the application helps consultants, small businesses, and associations manage customer relationships from initial contact through invoicing to final payment. 

Results^TM records all activities and provides a workgroup calendar for team scheduling. In addition, its document management capabilities enable users to be consistent in their communications with customers. 

Unlike other CRM products, Results^TM provides a complete business management solution by including service and product invoicing, automatic invoice generation from billable activities, payment and collection tracking, and direct access to customer invoices and collection status. 

For more information, visit http://www.Results-Software.com.