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Check-in & ResultsTM Demo: 12:30 pm
Program: 1:00 pm sharp!
Cleveland Park Library, 1st Floor, Large
Giving Web Site Readers Targeted Content
Speaker: Merry Bruns, ScienceSites Communications
Purpose: Learn to organize Web site content around the objectives
of your viewers.
Successful Web site developers know their target audience and its needs. Do you? And, do you know how to determine who is looking at your site and give them the content they want?
During this presentation you'll get ideas and suggestions for creating site content that targets the interests of your readers--whoever they are!
Speaker: Merry Bruns, principal of
is an online content strategist, editor, and Web writing trainer. She teaches
Producing and editing Web sites since 1995, Merry Bruns brings a background in traditional communications and journalism to her new media work. She's consulted on content strategy with clients such as the Harvard Medical School, Porter-Novelli Communications, the American Chemical Society, and the U.S. Environmental Protection Agency. Merry's content strategy and Web writing training clients have included Accenture, National Academy of Sciences, the BBC, NASA/Goddard Space Flight Center, Centers for Disease Control, Towers-Perrin, and The World Bank.
A recognized authority in Web writing and content issues, Merry Bruns
also sponsors "Content & Coffee," a quarterly panel discussion and
networking event for online editors and writers held at the National Press
Club in Washington, DC.
Saturday, April 17, 1:00 pm (Check-In: 12:30 pm)
Cleveland Park Library, 1st Floor, Large Meeting Room
3310 Connecticut Avenue, NW, Washington, DC
(Library open 9:30 am to 5:30 pm)
Meeting room entrance is on Newark St.--at right side of library.
2nd floor meeting room is up one flight, or use main library entrance on Connecticut Avenue and go to 2nd floor via elevator at back--then turn left and go to open door at end of hall.
Location: One-half block south of the Cineplex Odeon Uptown movie theatre on Connecticut Avenue, NW, Washington, DC. (There are many restaurants suitable for pre- or post-meeting gathering/networking/refreshment in the block north of the library.)
Parking: Very small lot, off Macomb St., to left of library.
Metrorail--Cleveland Park Station on the Red Line (on Connecticut Avenue, just 1.5 blocks north of meeting site)
Free and open to all
CPCUG Member-Only Door Prize Drawing at end of many meetings!
Optional Post-Meeting Gatherings
Several times a year a smaller group (usually about 8 to 12) goes to Nanny O'Brien's (directly across the street from the library at 3319 Connecticut Avenue, NW, 202-686-9189, open 2 pm Saturday to 2 am Sunday) or another local establishment for continued conversation, networking, and refreshment following the meeting. (Participants pay for their own beverages and food.)
Advance Registration Requested. Often we have handouts and/or giveaways (occasionally even refreshments). Only your advance registration enables us to have enough for everyone.
Grow Your Business With ResultsTM
ResultsTM combines customer relationship management (CRM) and business management in one software package. Developed in 1986, the application helps consultants, small businesses, and associations manage customer relationships from initial contact through invoicing to final payment.
ResultsTM records all activities and provides a workgroup calendar for team scheduling. In addition, its document management capabilities enable users to be consistent in their communications with customers.
Unlike other CRM products, ResultsTM provides a complete business management solution by including service and product invoicing, automatic invoice generation from billable activities, payment and collection tracking, and direct access to customer invoices and collection status.
For more information, visit http://www.Results-Software.com.
Saturday, May 15, 2003, 1:00 pm
Taking the Road Less Traveled:
Succeeding As Your Own Boss
Return to the home page of CPCUG's Entrepreneurs and Consultants SIG.
February 27, 2004