Running a Successful World Wide Web Site

05/19/2000

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Table of Contents

Running a Successful World Wide Web Site

Outline

Why Have a Web Site?

Web Sites to Market Your Firm

Good Content = Traffic

Good Content = Traffic (cont’d)

Good Content = Traffic (cont’d)

User Registration

What Advertisers Want to Know

Advertising Sales

Advertising Sales (cont’d)

Advertising Rates

Advertising Isn’t Black Magic

Product Sales

Publicity

Next topic: Selling a Dot Com

Author: Dheeraj Khera 

Email: raj@kciLink.com

Home Page: http://www.cpcug.org/user/entrepreneur/500meet.html

Other information:
Presentation by Raj Khera 
May 20, 2000, 1:00 pm
Capital PC User Group 
Entrepreneurs and Consultants 
Special Interest Group 

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